Ahead of the 2019 general election, supporters of a party or nominated figure to occupy certain positions have begun to use Facebook as a political weapon. Various kinds of memes, posters, videos, and various kinds of digital processed products are as vibrant as campaigns through social media, in this case Facebook. A scene of mutual attack seems to be something that is commonly encountered even though in fact it cannot be regarded as something ordinary because it has the potential to cause prolonged horizontal conflict.
User demographic analysis provided by Facebook through Facebook for Bussiness insights can be used to set the right target audience to promote a character. Users who like religion will be given a presentation about the character who is very religious and cares about religious issues. Users who like business can be given a campaign theme about it. This is actually very efficient if used to campaign for positive things.
Cheap Campaign Costs
As we all know that not all people know figures who are worthy to be carried out in the 2019 general election. People living in the periphery may not know about the political elite that are being prepared to advance to the general election. For this reason, socialization is needed. In addition to introducing the political elite to the community, socialization can also be used to attract the sympathy of prospective voters so that they are willing to vote for them in the upcoming major elections.
The old model campaign by doing tours to the regions of course requires a considerable amount of money. Especially if money politics is still done, the capital requirements for this model campaign will be very swollen. For this reason, Facebook has become an effective choice for using campaigns at low cost but on target.
Campaigns using Facebook can be done in an organic way or publishing campaign material on personal accounts or fanpages. But the campaign range of this model is not broad enough and cannot target users as desired. Unlike the campaign through Facebook advertising services that give advertisers the freedom to set the target audience based on certain interests. The range is wider and can be made more specific so that the shot can be on target.
Misuse of Facebook as a Campaign Tool
Facebook as a political tool still has two different sides. It can be used to spread positive things but can also be used to share negative content. This of course depends on each user.
The misuse of Facebook as a political tool often happens is black campaign. Opposition camps seem to be competing to attack their opponents with material that is prone to conflict such as using the issue of sara, race, religion, class, and so forth. Meme, posters, videos, or various other digital preparations that vilify the opposing stronghold seem normal they do. As if no matter the negative impact of what he did.
Government regulations regarding electronic transactions do not seem to be very effective in order to curb Facebook users who do hate speech, create or share hoax news, or attack certain characters. Indeed there are some that are processed according to the applicable law, but there are still many who escaped from the law.